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Gold Medal hair products first began to be developed in 1942 and we have continued to update our products for Black hair and skin. We believe there are no products made today that equal the effect- iveness of these products. Because they are available direct from our factory, with no stores or distributors involved, your prices are a fraction of what comparable high quality products sell for in salons and reputable retail stores. Afro hair has special attributes and requirements. It twists and loops as it grows, has a matte finish instead of a natural shine and is diffi- cult to manage, but it is strong and can be healthy. The biggest problem our hair presents is caused when we try to change it with chemicals that straighten or curl and damage it. Worst of all, we lose the quality that defines us. Gold Medal has never made chemicals, perms or relaxers because we believe they are harmful to hair and possibly to our body. Under the supervision of Black women and men who help design and test every product, we search the world to locate natural oils, scents, and formulas that are the most effective and gentle. Gold Medal products are here to help you look healthy, natural and to enjoy the inherent beauty intended for you.